Distribution · Food and beverage marketplace distribution

Marketplace intelligence without the offshore bulk-task tax

Airgoods

Airgoods runs a two-sided marketplace for food and beverage distribution. Retailer-specific insight lived across Intercom, Gmail, Postgres, PostHog, HubSpot, Slack, Stripe, and more.

Dozen+platforms unified in one reporting layer

Why this matters for manufacturing & distribution

Two-sided marketplaces in food and distribution hit the same wall as traditional wholesalers: buyer and seller context scattered across systems, with growth riding on how fast cross-tool insight turns into action, not another offshore reconciliation project.

Retailer-specific insight lived across Intercom, Gmail, Postgres, PostHog, HubSpot, Slack, Stripe, and more, often via offshore assistants for anything cross-tool.

Before Structify Industrial

Bulk cross-tool work defaulted to offshore teams
Reporting required stitching exports by hand
Latency between signal and action was measured in days, not minutes

With Structify Industrial

Retailer-specific product recommendations with reasoning, generated automatically
Bulk tasks that previously went offshore now start in the intelligence layer first
Direct app-to-app connections without a warehouse intermediary for many workflows

“I basically told our entire team: never send a bulk task to our offshore team again. Anything they used to do, try it with Structify first. If Structify can't do it, we'll figure it out. But that hasn't happened yet.”

Elian Haddock

COO and Co-Founder | Airgoods

Open on structify.ai

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